Ric-Chara Pina

New York – London

I am a strategic partnerships and experiential leader operating at the interplay of culture, fashion, media.

After becoming a World Champion in Acrobatics and Tumbling in 2010, and studying Anthropology, I built a career defined by resilience, systems thinking, and cultural alignment . I began in New York in women’s wear as Production Manager for Brother Vellies and William Okpo, managing domestic and international production across Portugal and Africa - moving complex systems forward without losing the heart of the work or its connection to the creators.

I transitioned into brand-driven experiential and film production, leading culturally significant partnerships including H&M’s Juneteenth collaboration and their 2020 rebrand with Ruth E. Carter. These experiences strengthened my ability to translate brand values into culturally resonant activations while managing complex cross-functional teams.

As in-house Line Producer at Equator Studios, I oversaw multi-market productions, stakeholder relationships, and budget strategy from concept through launch.

Now freelancing across tech, media, fashion, and large-scale installations, I’ve led projects including Rockefeller Center’s HERO space. I am open to contract work that focuses on building partnerships that merge experiences and community into ecosystems with authenticity and measurable impact.

Resume here
Projects here

Selected Clients
Nike
New Balance
Spotify
Google
Pepsi Co.
RCA Records
Rockefeller Center
Pier 59 Studios
Industry City
L’Oréal
Vogue
House of Aama
Sacai
Discovery Channel
HBO — Random Acts of Flyness

Agencies & Studios

Space Cowboy
MATTE
Equator Studios